Our Work
A Tailor-Made Plan
Part of why we love the work we do is because no two days are the same. We have been lucky enough to experience working with companies from a range of industries, including SAP recruitment, Data analytics, Skincare and more. We have studied what has and has not worked for each of our clients, big and small. And while no business is identical, we use what we have learned to pinpoint marketing tactics that help you meet your goals. So when you come to us, we do not want you to receive a generic, run-of-the-mill marketing plan. Instead, we want to provide each of you with a custom strategy, tailored to your company and industry. The way we see it, our job is simple: help make your business successful by directing your efforts to a market that fits what you do best.
Counting King
A leading R&D Tax Credit Consultant and Advisory firm in the UK
Challenge:
CK recognised the need for specialised marketing expertise to keep up with the constant regulatory changes and navigate the intricate nature of its niche industry. As a result, they sought a partner who understood their field's intricacies and adapted accordingly.
Outcome:
MiM's main goal was to improve CK's marketing strategy by focusing on the following objectives:
- Integration and Understanding: Quickly integrating with CK's team to comprehend their values, business ethos, and market dynamics.
- End-to-End Marketing Support: Providing comprehensive marketing support across various channels to align closely with CK's sales and product teams.
- Customer Focus: Prioritising customer retention and engagement to meet the evolving needs of CK's clientele.
MICROMINDER IT SUPPORT
Fractional Marketing for a leading Dental IT Support Company
Providing an outsourced marketing function to Microminder IT Support.
Challenge:
One of the UK's leading Dental and Optometrist IT Support companies, the team used to have a marketing manager but after they left, they were unsure of how to move forward. After having met with the MiM team, they were convinced that the best solution was to hire MiM as a fractional marketing team. We now work with them across the business from sales and operations to customer service.
Solution:
- Planning and Strategy
- Case Studies
- CRM Marketing
- Email Marketing
- Brand Continuity
- Social Media Posts
- Marketing Plan
- Reformatted Content for Internal use
GENEFIRST
Molecular Diagnostics company focused on infectious diseases and cancer diagnostics
Implementing a marketing function in a growing medical startup
Challenge:
When researching into the clinical beauty field, we found many competitors focused on feminine shapes and colour palettes. Our client wanted a brand that 'broke the mould', focusing promoting their high end beauty treatments administered in a safe clinical environment.
Outcome:
- Marketing Strategy and Planning
- Social Media Management
- Search Engine Optimisation
- Sales Enablement
- Website Redesign
- Content Writing
MAXEGAN RECRUITMENT
SAP, Oracle, IT and Transformation Recruitment
Creating a fully managed marketing function to build out a brand.
Challenge:
Maxegan Recruitment were looking to develop a consistent online presence. They also hoped to shift the company dynamic with a rebrand.
Outcome:
- Planning and Strategy
- Creation of Blogs and Presentations
- Social Media Posts
- Templates
- Weekly Newsletters
- Brand Continuity
- Rebranded Content for Internal use
- Sales Deck
SKIN2
Facial Aesthetics Practitioners
Building vibrant branding for a unique clinical skincare service.
Challenge:
When researching into the clinical beauty field, we found many competitors focused on feminine shapes and colour palettes. Our client wanted a brand that 'broke the mould', focusing promoting their high end beauty treatments administered in a safe clinical environment.
Outcome:
- Website Management
- Social Media Management
- Brand Guidelines
- Brand Positioning
DATA & ANALYTICS COMPANY
Data Platform and Analytics solutions
Providing an outsourced marketing function to data analysis experts.
Challenge:
Highly knowledgable in their field, this data analysis company have worked closely with Microsoft to provide a specialist service across several industries. They outsourced their marketing function to MiM in order to receive both strategy and implementation to stimulate business growth.
Solution:
- Planning and Strategy
- Case Studies
- CRM Marketing
- Email Marketing
- Brand Continuity
- Social Media Posts
- Marketing Plan
- Reformatted Content for Internal use
PEEK BOUTIQUE
Dynamic Luxury Fashion Brand
Challenge:
Peek Boutique needed a reliable partner to handle its marketing communications during a period when there were several changes within its workforce. If business as usual was not managed effectively, it could have impacted revenue within the ever-changing retail landscape. This also coincided with the launch of a secondary store, Koncept, with a chic home decor angle.
Outcome:
- Strategy
- Social Media Management
- Brand Guidelines
- Brand Positioning
HIGH HAZARD WORKWEAR
Fractional Marketing Management and Marketing Solution
Addressing challenges and employing a consultative approach for an innovative workwear supplier operating within high-hazard environments
Challenge:
- Resource underutilisation
- Limited marketing expertise
- Yet to make use of platforms outside of LinkedIn
- Untapped e-commerce potential
Solution:
- Planning and Strategy
- Partner Marketing
- CRM Marketing
- Email Marketing
- Brand Continuity
- Social Media Posts
- Marketing Plan
- Stakeholder Management
CMA
A Membership Association: Delivering Excellence in Complementary Medicine
Supporting industry leaders in the Complementary Medical field with Maternity cover.
Challenge:
Due to the nature of the complementary medicine industry, a lot of the work has to be carried out in real time. This includes staying abreast of relevant topics, developing updates and trends amongst clients and practitioners.
Solution:
- Planning and Strategy
- Creation of Medically Orientated Blogs and Articles
- Social Media Posts
- Developing Member Resources
- Templates
- Weekly Newsletters
- Brand Continuity
SMILE20
Your Smile in Caring Hands
Social media management for one of Wokingham's top dentists.
Challenge:
As a busy independent practice, the team at Smile2o were looking for a simple yet effective way to operate their social media management. Their key goals included improving outreach and maintaining good customer engagement.
Outcome:
Since outsourcing their social media management to MiM, Smile2o's engagement has increased by 200%.
MODELLING AGENCY
Supporting an ethical modelling platform
Increasing engagement and driving interactions
Challenge:
The client recognised the need for professional marketing support to address its unique challenges and drive brand visibility. They partnered with MiM (Masters in Marketing) to leverage their expertise and strategic approach. This collaboration aimed to enhance the platform’s marketing efforts and amplify its message of ethical model booking practices.
Solution:
- Strategic Guidance
- Creative Campaigns
- Market Insights
- Planning and Strategy
- Social Media Posts
- Brand Continuity
SLAUGHTER HOUSE ENTERPRISES
Supporting a start-up IT consultancy
Challenge:
Launching SHE into a broader market as a new company required technical marketing expertise. The main focus was showcasing its unique value propositions in often overlooked segments. To explore marketing solutions, SHE was searching for a partner who could effectively communicate its distinct offerings and help align the website with the brand.
Outcome:
MiM provided a complete package of services comprising social media guidance, content creation, graphic design, and strategy development. This gave SHE all the necessary tools for a successful business operation. Furthermore, the guidance provided by the experienced design professionals at MiM during the development phase proved highly beneficial, ultimately helping refine the product and make it more attractive to the intended audience.
Completed Projects
Part of why we love the work we do is because no two days are the same. We have been lucky enough to experience working with companies from a range of industries, including SAP recruitment, Data analytics, Skincare and more. We have studied what has and has not worked for each of our clients, big and small. And while no business is identical, we use what we have learned to pinpoint marketing tactics that help you meet your goals. So when you come to us, we do not want you to receive a generic, run-of-the-mill marketing plan. Instead, we want to provide each of you with a custom strategy, tailored to your company and industry. The way we see it, our job is simple: help make your business successful by directing your efforts to a market that fits what you do best.
SUREB2B
Simply Better Business
Bringing a splash of colour to the corporate b2b world.
Working to create a complete brand look and feel.
Challenge:
This hard working b2b events team was after a brand presence that really stood out from its corporate counterparts. They also needed a logo that was adaptable, having the ability to be broken down into individual sub brands once the need had arisen.
Outcome:
- Logo and Brand Elements
- Document Write Up Templates
- Calendar Template
- Sales Deck / Powerpoint Presentation
- Event Invite Template
